jim ramirez's profile

New Product Development

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Santa’s Ho! Ho! Hat! TM
 
Santa’s Ho! Ho! Hat! is a holiday Christmas cap Jim invented and developed. The concept has received a U.S. Patent. The name has also been trademarked. Manufactured in Guangzhou, China, the product has appeared on The TODAY Show, The NFL Today, and Late Show with David Letterman a number of times. In 2001 it was a featured product at Spencer’s, and thousands have sold on eBay. ​​

​​​​jrd@jrdesignsllc.com
Santa’s Ho! Ho! Hat! • Design Patent
As seen on The TODAY Show • Lester Holt and Katie Couric
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Hallmark Cards, Inc. • Senior Creative Product Designer/Innovation • Gift Wrap Division
 
Lead the innovation efforts for $291 million dollar business unit. Responsible for creation, design, development, and consumer testing of innovative gift wrap product including: Gift bags, gift wrap, ribbon, bows, and accessories. Awarded 4 United States patents.
Squeaky Nose Clown Bag • When pressed nose makes "Squeaky" noise.
 
This photo illustrates how Jim's creative process worked while developing new product concepts • Up front is Jim's original sketch • To the left is the mock-up for consumer focus testing • In the Middle the mock-up from the China bag factory for cost • And to the right is the final product.
The "Bow Burst" • Jim also named this concept
The "Bow Burst" • Utility Patent
"Card-in-a Bag" • Concept done for many occasions • Jim also named this concept
"Curl Fill" and The "Pop-Out" Gift Tag • Jim also named both of these concepts
The "Pop-Out" Gift Tag • Utility Patent
The "Interlocking" Gift Box • Concept done for many occasions
"Bag with Lid" • Concept done for many occasions
"Wheel" Bag • Clowns "Crazy" eyes change • Concept done for other occasions
The "Zig-Zag" Cascade • Jim also named this concept
The "Zig-Zag" Cascade • Utility Patent
The "Zig-Zag" Cascade • Design Patent
"Ribbon Wrap" • Concept done for all occasions
The "Fountain" Bow • Jim also named this concept in honor of Kansas City, where Hallmark is headquartered, being known as The City of Fountains
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New Product Development
Published:

New Product Development

New Product Development.

Published:

Creative Fields